Overview
Founded in 2004, Gremolata has grown from a humble Toronto-based e-mail newsletter
to a food and wine phenomenon. Today, we are focused on the global food and wine
industry with dedicated pages devoted to local happenings. We believe that our members
and general visitors to the Web site are interested in an interactive environment
where they can grow their knowledge of good food, and wine. And we deliver this
experience. Overview
Do More With Your Advertising
Our new Web site, launched in August of 2008, is the most technically advanced site
in the food and wine industry incorporating our award-winning content with enhanced
consumer interaction and social networking services. When you advertise with Gremolata.com,
you have the opportunity to do more than just place a banner ad. You can link to
a dedicated product page, view member feedback on your products, as well as integrate
your brand with innovative video and discussion blog content. In essence, you do
more than just build brand awareness, you start a dialogue with your consumers.
Superior Reporting & Data
At Gremolata.com, knowledge is power. Our site offers the most advanced click-through
tracking and reporting available. Our dedicated product pages with member ratings
and feedback allows us to generate consumer reports and demographic profiles superior
to any other medium in the market today. Maybe you want to see how your bottle of
Merlot rates with others? Perhaps the 5 top cheeses consumed by fans of your product
aged 25-35? Why not target your new luxury sedan to high-income wine connoisseurs
within a specific region? Whatever the need, Gremolata.com can use our knowledge
and consumer data to help you learn more about your customers and reach new ones.
Helping You Succeed
Whether you are a global brand or a local retailer looking to grow your business,
we are here to help. We believe in partnering with our advertisers to help them
succeed. We offer traditional banner Web advertising, videos, blogs, product pages,
and events where you can reach new consumers and build success.
Simply contact us today to learn more
Our Members
Approximately 70% of our members are female and 30% male.
The majority of our member households (44%) have residents between the ages of 36
and 55 years of age
Household Age Clusters
|
Under 18 yrs |
20% |
Our members represent a highly sophisticated cluster of consumers. Each week, Gremolata
presents valuable content focused on food, wine, and gourmet experiences to this
captive audience.
Our members rely on our Web site as a resource tool for understanding trends in
the world of gourmet foods, discovering new products and services, as well as reading
up on the latest news and happenings in gourmet media.
They are bright, vocal, and responsive. And we would not have it any other way!
|
|
19-35 yrs |
20% |
|
36-45 |
22% |
|
46-55 yrs |
22% |
|
56-65 yrs |
10% |
|
66 yrs + |
6% |
Approximately 79% of our members own their own home versus 21% who rent.
Key Consumer Insights
Our growth is organic and driven primarily by referrals from our existing members.
Each day, over 1,000 unique visitors click onto Gremolata.com Over 80% of our members
visit the site on a weekly basis with 17% visiting 2-3 times a week.
In our recent member survey, over 80% indicated that they had made a purchase based
on products and services reviewed by Gremolata.
Approximately 57% of our members visit the site from home versus 12% at work. The
remaining view the site from both home and work.
Web Technology
Search engine optimized generating over XXX strategic and unique food and wine keywords,
and limitless combinations.
One of the first non-Fortune 500 sites to implement Microsoft Silverlight technology,
the most advanced Web Video streaming application on the internet today.
Unique blogs and product pages are linked to the top blog and social media search
engines.
Ability to implement streaming ads integrating video and custom content to global
or local audiences.